Kudos to Nike for being brave and courageous with this ad, standing up for females who were born into cultures/religions that claim they are fourth class citizens. The question you addressed to these females, "What Will They Say About You?" is also "What Will They Say About Nike?" Of course when you deal with primitive minded individuals, whose savagery cannot be questioned, challenged or condemned they will have much to say, about those that try and empower their females.
Below are some articles the first one from Allure commends the ad giving it a 5 Star approval rating. But all articles have derogatory comments, by those threatened by empowering Arab/Muslim females. Nike was probably bombarded with a slew of nasty, scornful, spiteful emails and letters regarding this ad. It is very obvious the battle for the "Rights" of females of cultures/religions that have defined them as fourth class citizens, dogs, donkeys, property and obedient slaves of males is long.
"A Nike Ad Encourages Arab Women to Defy Expectations
The benchmark of a really, really good ad these days is rather high. It needs to broadcast an uplifting message, project a fresh idea, spark a dialogue among viewers, attract new consumers (i.e. more sales), and - perhaps the biggest driver of success in today's Internet culture - become a viral hit. Nike achieved all five with its recent ad that follows (and celebrates) Arab female athletes as they perform a sequence of activities.
For 24-year-old parkour trainer Amal Mourad, who is featured in the campaign (you can see her leaping from rooftop to rooftop), that question—what will they say about you?—is “every little girl’s nightmare growing up."
Four other athletes, both professional and everyday, are spotlighted, alongside Mourad, including figure skater Zahra Lari from UAE, who is working to qualify for the 2018 Winter Games; pop singer Balquees Fathi from UAE; fencer Inès Boubakri from Tunisia, who’s won the gold medal three times; and boxer Arifa Bseiso from Jordan..."
Read entire article @: Allure
"Nike Tells Arab Women: Just Do It. But Can They?
A New Nike commercial calls on women in the Middle East to play sports without worrying about what the neighbors will say.
“This is a filthy and empty commercial! Why don’t you put your efforts into the quality of your products like Adidas, instead of this tastelessness!”..."
Read entire article @: The Clarion Project
"Watch the new Nike ad celebrating Arab Women in Sports that is Causing Controversy
A new Nike ad depicting Arab women participating in a wide range of athletics has sparked debate. The ad attempts to break stereotypes about Arab women leading home-bound lives. It was filmed in the Gulf Arab emirate of Dubai.
As Reuters reports, not everyone supports the depiction, some are calling it a misrepresentation of Arab women. Nada Sahimi commented on Nike's Instagram post, "I think this ad was an utter fail. This is not the true representation of Arab, Muslim women. We do not wear a hijab and go running in the streets, shame on Nike."..."
Read entire article @: Business Insider
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Impediments:
"The mob (ancient/bizarre beliefs) has always been against novelty, originality, everything new and forward moving. It was individual men who made the forward step in each case, only to pay for it, often with their lives, because the mob (ancient/bizarre beliefs) resented it. But the world did move forward, because life belongs to the leaders and the exceptions. The others follow. They don't want to. They have to. They contribute nothing to progress, except the impediments..."
--- The Journals of Ayn Rand, David Harriman & Leonard Peikoff - Page 86
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Impediments:
im·ped·i·ment
imˈpedəmənt/
noun
- a hindrance or obstruction in doing something."a serious impediment to scientific progress"
synonyms: hindrance, obstruction, obstacle, barrier, bar, block, handicap, check, curb, restriction, limitation; More
"The mob (ancient/bizarre beliefs) has always been against novelty, originality, everything new and forward moving. It was individual men who made the forward step in each case, only to pay for it, often with their lives, because the mob (ancient/bizarre beliefs) resented it. But the world did move forward, because life belongs to the leaders and the exceptions. The others follow. They don't want to. They have to. They contribute nothing to progress, except the impediments..."
--- The Journals of Ayn Rand, David Harriman & Leonard Peikoff - Page 86
