"Can you rule a thinking man? We don't want any thinking man."
~ The Fountainhead, Ellsworth Toohey
"The fountainhead: the words of Ellsworth Toohey:
"If you learn how to rule one single man's soul you can get the rest of man kind."
There are many ways here's one:
- Make man feel small
- Make him feel guilty
- Kill his aspiration and his integrity
- Preach selflessness
- Tell man he must live for others
- Tell men altruism is the idea
Not a single one of them has ever achieved it and not a single one ever will.
Man realizes he is incapable of what he has accepted as the noblest virtue and it gives him a sense of:
- guilt
- of sin
- of his own basic unworthiness,
You got him. He'll be glad to obey, because he can't trust himself, he feels uncertain, he feels unclean that's one way.
Here's another:
Kill man's sense of values, kill his capacity to recognize greatness, or to achieve it, don't deny the conception of greatness, destroy it from within.
Laughter is an instrument of human joy, learn to use it as a weapon of destruction, turn it into a sneer, don't let anything remain sacred in a man's soul and his soul won't be sacred to him.
"Kill reverence and you have killed the hero in man."
Here's another way: this is most important
Don't allow men to be happy, happiness is self contained and self sufficient. Happy men have no time and use for you. Happy men are free men so kill their joy in living, take away whatever is dear or important to them, make them feel that the mere fact of a personal desire is evil.
Bring them to a state where saying "I Want" is no longer a natural right, but a shameful admission.
Altruism is a great help in this. Everything enjoyable from sex, to ambition, to the profit motive is considered depraved or sinful.
Just prove that a thing makes man happy and you have damned it. That's how far we have come. We have tied happiness to guilt and we've got mankind by the throat
You must tell people that they'll achieve a superior kind of happiness by giving up everything that makes them happy. That's the oldest one of all.
It stands to reason that where there's a sacrifice, there is someone collecting sacrificial offerings.
Where there is service, there is someone being served.
The man who speaks to you of sacrifice, speaks of slaves and masters and intends to be the master.
I said it stands to reason, do you see? Men have a weapon against you, reason, so you must be very sure to take it away from them.
Cut the props from under it but be careful, never deny anything outright, just say that, reason is limited, that there is something above it. What, oh you don't have to be too clear about it, you tell him he must not try to think, he must feel, he must believe, suspend reason and you play it deuces wild. Anything goes, in any manner you wish, whenever you need it, you've got him."
"Can you rule a thinking man? We don't want any thinking men."
~ The Fountainhead, Ellsworth Toohey
